i360 Data Segments



Launch your campaign in a few hours.

The i360 national data clearinghouse supports the campaign and education activities of the pro-free-market public affairs, political and corporate communities. i360 maintains a fully integrated and continually updated database that includes more than 187 million active voters and 230 million U.S. consumers with hundreds of data points on every individual. Through the integration of these data resources, extensive survey response work and advanced predictive models, i360 brings an unprecedented wealth of rich, current data on political affiliation, economic and social issue alignment, and behavioral demographics to online advertising.

Our business is built on maintaining a rich, constantly updated database of voter information from states and counties across the country. From there, we layer in hundreds of demographic and psychographic consumer data points from leading data providers, census data, precinct level election returns, and millions of pieces of survey response data. In all, i360 processes more than 4 billion individual records a year.

Our staff of predictive modelers works with industry leading software companies to build predictive models around partisanship, vote propensity and issue alignment, answering unknowns where hard data points are not available. The models are continuously updated based on new inputs using an ensemble model approach that averages the predictions produced by a number of techniques including Decision Trees, Neural Nets, Dmine Regressions and others.

  • Send us a detailed brief about your campaign goals & target audience.
  • We will prepare a targeting plan with recommended segments and inventory providers.
  • Track your campaign results and optimize it based on your goals.


The i360 Online Segments are custom-tailored for the political and advocacy communities. Segments include:

• Registration & Partisanship – Registered, Unregistered and Newly Registered Voters; Primary Voters; Republican, Democrat, Independent, and Swing Voters

• Propensity or Likelihood to Vote – High, Mid and Low

Issues – Political and Charitable Donors; Social Conservative and Liberal; Fiscal Conservative and Liberal; Pro 2nd Amendment Voters

• Personal Demographics – Gender; Age; Income and Wealth; Home Ownership; Children in the Home; Marital Status; Investment Voters; Sports and Gambling Interests


How does ORACLE (BlueKai) ensure data quality?

ORACLE (BlueKai)  has a highly-specialized Classification team of taxonomists made up of individuals with graduate degrees in Information Management.

ORACLE (BlueKai)  employs a double-human verification process where two taxonomists individually inspect every raw key/value pair passed to the ORACLE (BlueKai)  system to ensure that the data being passed is of proper format.

Can I build target custom segments?

Yes, our targeting platform supports Boolean logic. You have the ability to “AND” or “OR” segments when defining your audience.

How do you show our ads on these segments?

We use our own Appnexus and Google AdX accounts to target selected audiences on behalf of you. Thanks to that, we can run your campaign in a few hours.

How reporting works?

We will give you an access to our reporting service, with that you can generate custom reports for your campaigns.

Also you can use your own impression and click trackers with us.

How long after a user qualifies for an audience category?

Categories are stored per user for 90 days.

How often do users clear their cookies?

Generally, 30% of users clear their cookie every 3 months.

What is the additional targeting options?

  • Frequency
  • Geo
  • Device & Device Type
  • Connection Type
  • Publisher
  • Inventory Seller

What is the pricing and payment terms?

Pricing:  We charge you with CPM for data and inventory usage.

e.g: You will pay $1.5 for data + $2 for inventory. Total CPM will be $3.5


Payment: If your budget lower than $5k, you need to send us upfront payment.

If your budget more than this, you need to send half of your budget before campaign flight dates.

We are here to help!

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