Founded in 1999, I-Behavior developed the first SKU-level purchase data cooperative that includes data contributed by 2,500 merchants representing more than $400 billion in purchases made by 190 million consumers. I-Behavior aggregates and models this data to create targeted audience segments that companies can use for marketing campaigns to help them reach the right consumers across any channel – online, postal, email, social and mobile.
I-Behavior aggregates and analyzes more than 11 billion SKU-level purchase transactions received from our more than 2,500 datacontributing members. These transactions represent consumer purchases through both online and offline channels.
AmeriLINK Demographic data is extremely reliable based on more than 30 years of data collection from primary sources, public records, Census data and consumer surveys.
AVAILABLE AUDIENCE SEGMENTS
IB Shoppers: SKU-level purchase data based on more than $400 billion in transactions made by 190 million U.S. consumers for goods and services purchased via retail, online, phone, or catalog.
• IB Credit Card Type: Data that segments buyers based on the type of credit card they use for purchases including Visa®, Mastercard®, American Express®, Discover®, Premium Card, Bank Card, or Gas Card.
• AmeriLINK® Demographics: Demographic Data including Age, income, family makeup, home ownership, occupation, etc…
FREQUENTLY ASKED QUESTIONS
How does ORACLE (BlueKai) ensure data quality?
ORACLE (BlueKai) has a highly-specialized Classification team of taxonomists made up of individuals with graduate degrees in Information Management.
ORACLE (BlueKai) employs a double-human verification process where two taxonomists individually inspect every raw key/value pair passed to the ORACLE (BlueKai) system to ensure that the data being passed is of proper format.
Can I build target custom segments?
Yes, our targeting platform supports Boolean logic. You have the ability to “AND” or “OR” segments when defining your audience.
How do you show our ads on these segments?
We use our own Appnexus and Google AdX accounts to target selected audiences on behalf of you. Thanks to that, we can run your campaign in a few hours.
How reporting works?
We will give you an access to our reporting service, with that you can generate custom reports for your campaigns.
Also you can use your own impression and click trackers with us.
How long after a user qualifies for an audience category?
Categories are stored per user for 90 days.
How often do users clear their cookies?
Generally, 30% of users clear their cookie every 3 months.
What is the additional targeting options?
- Device & Device Type
- Connection Type
- Inventory Seller
What is the pricing and payment terms?
Pricing: We charge you with CPM for data and inventory usage.
e.g: You will pay $1.5 for data + $2 for inventory. Total CPM will be $3.5
Payment: If your budget lower than $5k, you need to send us upfront payment.
If your budget more than this, you need to send half of your budget before campaign flight dates.