Experian® is a global leader in providing information, analytical tools and marketing services to organizations and consumers to help manage the risk and reward of commercial and financial decisions. Using our comprehensive understanding of individuals, markets and economies, we help organizations find, develop and manage customer relationships to make their businesses more profitable. Experian’s audience segments are powered by our industry-leading compiled consumer database. The ConsumerViewSM database uses state-of-the-art technology, unique build methodology, and vast data sources with online linkages to deliver a superior database that addresses the sophisticated needs of today’s multichannel marketer.
ConsumerView is developed from a wide array of sources, including self-reported information, aggregated panel data, websites that have permission to share information about visitors, public records and historical retail purchases that are collected offline and then brought online through propriety online data partnerships. Experian employs a rigorous process that includes the application of proprietary models, data from thousands of sources and proven algorithms to create its online audience segments. When used separately or combined, these segments deliver a more complete and accurate 360-degree view of consumers.
AVAILABLE AUDIENCE SEGMENTS
Demographic – This data provides valuable insight into the consumer population, including demographic information such as age, gender, income, occupation, and education.
Mosaic® – Mosaic® USA is our most popular segmentation tool that provides a 360-degree view of consumers’ choices, preferences and habits.
The Mosaic® system classifies all U.S. households and neighborhoods into 71 unique segments. This groundbreaking classification system paints a rich picture of U.S. consumers and their sociodemographics, lifestyles, behaviors and culture, providing marketers with the most accurate and comprehensive view of their customers, prospects and markets.
TrueTouchSM – Experian’s TrueTouch segmentation system offers 11 Touch-points to define the motivational messages that appeal to various audiences. Understanding Touch-points makes it possible for advertisers to align offers with the values and attitudes of the consumers they wish to reach, using language proven to resonate.
Property and Mortgage – For years, Experian has been a leader in compiling mortgage and property data from deed transaction records and tax assessor file records. As a complement to the known data, we have created property and realty models. The models utilize our existing data variables to predict such factors as the estimated current home value
FREQUENTLY ASKED QUESTIONS
How does ORACLE (BlueKai) ensure data quality?
ORACLE (BlueKai) has a highly-specialized Classification team of taxonomists made up of individuals with graduate degrees in Information Management.
ORACLE (BlueKai) employs a double-human verification process where two taxonomists individually inspect every raw key/value pair passed to the ORACLE (BlueKai) system to ensure that the data being passed is of proper format.
Can I build target custom segments?
Yes, our targeting platform supports Boolean logic. You have the ability to “AND” or “OR” segments when defining your audience.
How do you show our ads on these segments?
We use our own Appnexus and Google AdX accounts to target selected audiences on behalf of you. Thanks to that, we can run your campaign in a few hours.
How reporting works?
We will give you an access to our reporting service, with that you can generate custom reports for your campaigns.
Also you can use your own impression and click trackers with us.
How long after a user qualifies for an audience category?
Categories are stored per user for 90 days.
How often do users clear their cookies?
Generally, 30% of users clear their cookie every 3 months.
What is the additional targeting options?
- Device & Device Type
- Connection Type
- Inventory Seller
What is the pricing and payment terms?
Pricing: We charge you with CPM for data and inventory usage.
e.g: You will pay $1.5 for data + $2 for inventory. Total CPM will be $3.5
Payment: If your budget lower than $5k, you need to send us upfront payment.
If your budget more than this, you need to send half of your budget before campaign flight dates.