Colligent Data Segments
Colligent provides predictive keyword targeting based on observing consumer online social media behavior and interests. These “social profiles” are mapped into our affinity graph for businesses and partners like BlueKai to directly query. Our Affinity Graph allows businesses to identify market opportunities with significantly higher success than traditional demographicbased targeting techniques to find brands, media, print, and digital destinations which resonate best with your audience specific message.
Colligent captures data from the top social media entities and evaluates their Facebook fan and Twitter follower engagement to create the Colligent Affinity Graph. Behaviors tracked include commenting, photo posting, retweeting, hash tagging, etc. The affinities derived from aggregating these behaviors across more than 171 million active social media consumers
AVAILABLE AUDIENCE SEGMENTS
Colligent maintains over 160 distinct categories containing over 35,000 brands and other entities (Media, TV, Music, Celebrities, Sports, Movies, and Apps) based on a nearly infinite panel of active social media consumers engaging with brands and entities.
Colligent data can be used in several ways, but as always it is important to have the proper message for the audience.
Depending on your goals, you may use our data to discover and target where your audience is currently or to target segments where your competitors have stronger presence.
While categorical and industry level targeting increases reach, keep in mind it will impact relevance and vice-versa. Targeting competitor’s affinities is also a way for smaller brands to successfully target consumers that are not yet available in Colligent’s index.
FREQUENTLY ASKED QUESTIONS
How does ORACLE (BlueKai) ensure data quality?
ORACLE (BlueKai) has a highly-specialized Classification team of taxonomists made up of individuals with graduate degrees in Information Management.
ORACLE (BlueKai) employs a double-human verification process where two taxonomists individually inspect every raw key/value pair passed to the ORACLE (BlueKai) system to ensure that the data being passed is of proper format.
Can I build target custom segments?
Yes, our targeting platform supports Boolean logic. You have the ability to “AND” or “OR” segments when defining your audience.
How do you show our ads on these segments?
We use our own Appnexus and Google AdX accounts to target selected audiences on behalf of you. Thanks to that, we can run your campaign in a few hours.
How reporting works?
We will give you an access to our reporting service, with that you can generate custom reports for your campaigns.
Also you can use your own impression and click trackers with us.
How long after a user qualifies for an audience category?
Categories are stored per user for 90 days.
How often do users clear their cookies?
Generally, 30% of users clear their cookie every 3 months.
What is the additional targeting options?
- Device & Device Type
- Connection Type
- Inventory Seller
What is the pricing and payment terms?
Pricing: We charge you with CPM for data and inventory usage.
e.g: You will pay $1.5 for data + $2 for inventory. Total CPM will be $3.5
Payment: If your budget lower than $5k, you need to send us upfront payment.
If your budget more than this, you need to send half of your budget before campaign flight dates.