Arcametrics Audience Targeting
Arcametrics helps advertisers grow conversions and increase ROI on advertising budgets by providing larger, more predictive audiences. We use a proprietary, patent-pending correlation engine and advanced pattern recognition technology to activate behavioral data sources that previously have been difficult or impossible to connect, such as privacy-restricted and inconsistently formatted data. By accessing and activating a broader, richer set of data and leveraging powerful analytic and neural net modeling techniques, we identify large predictive audiences to enable online campaigns to be better targeted and more relevant.
Our behavioral audiences are based on multiple sources of data including partners with consumer purchase history from thousands of online and offline retailers. We use a correlation engine and pattern recognition technology to weave together this data, including data types that traditionally been difficult to combine for audience modeling. This capability gives us access to more transactional data, which enables us to create larger, more predictive audiences. Our research shows that the best customers in a category exhibit complex patterns of behaviors that distinguish them from the rest of the crowd. With more targeting parameters available, we use a powerful neural net modeling platform to identify these behavioral patterns and target audiences that closely match those transaction drivers. Conceptually similar to look-alike audiences, our “behave-alike” audiences are based on how consumers actually spend and behave.
AVAILABLE AUDIENCE SEGMENTS
• Apparel & Accessories
• Auto Aftermarket
• Consumer Electronics
• Health, Beauty & Fitness
• Home Furnishings & Improvement
• Jewelry & Gifts
• Kitchen & Appliances
Lawn & Backyard Leisure
• Office Supplies
• Pets Supplies
• Sporting Goods
• Toys & Hobbies
• And more to come
FREQUENTLY ASKED QUESTIONS
How does ORACLE (BlueKai) ensure data quality?
ORACLE (BlueKai) has a highly-specialized Classification team of taxonomists made up of individuals with graduate degrees in Information Management.
ORACLE (BlueKai) employs a double-human verification process where two taxonomists individually inspect every raw key/value pair passed to the ORACLE (BlueKai) system to ensure that the data being passed is of proper format.
Can I build target custom segments?
Yes, our targeting platform supports Boolean logic. You have the ability to “AND” or “OR” segments when defining your audience.
How do you show our ads on these segments?
We use our own Appnexus and Google AdX accounts to target selected audiences on behalf of you. Thanks to that, we can run your campaign in a few hours.
How reporting works?
We will give you an access to our reporting service, with that you can generate custom reports for your campaigns.
Also you can use your own impression and click trackers with us.
How long after a user qualifies for an audience category?
Categories are stored per user for 90 days.
How often do users clear their cookies?
Generally, 30% of users clear their cookie every 3 months.
What is the additional targeting options?
- Device & Device Type
- Connection Type
- Inventory Seller
What is the pricing and payment terms?
Pricing: We charge you with CPM for data and inventory usage.
e.g: You will pay $1.5 for data + $2 for inventory. Total CPM will be $3.5
Payment: If your budget lower than $5k, you need to send us upfront payment.
If your budget more than this, you need to send half of your budget before campaign flight dates.