Alliant Data Segments



Launch your campaign in a few hours.

Alliant creates predictive segmentation solutions for multi-channel marketers. The company’s core assets include one of the industry’s largest sources of transactional data, sophisticated analytics, and a deep understanding of marketing strategy. Alliant Online Audiences™ delivers a powerful segmentation platform for online display advertisers seeking brand reach and conversion performance.

Alliant’s data-driven solutions are powered by proprietary cooperative databases. Alliant combines multiple data feeds to create a unified, proprietary view of each consumers interests and performance. Alliant’s data resources include transaction-level behavioral customer data on more than 140 million consumers, updated monthly by leading marketing brands. The purchase affinities and marketing behaviors are not inferred or modeled. They are based on direct transactions. A proprietary payment score is available for qualifying prospects for higher LTV or to be used as a wealth indicator.

  • Send us a detailed brief about your campaign goals & target audience.
  • We will prepare a targeting plan with recommended segments and inventory providers.
  • Track your campaign results and optimize it based on your goals.


Purchase Interest Categories include:
• Health & Beauty
• Fitness & Well-being,
• Home & Garden
• Cooking & Gourmet
• Entertainment
• Books & Magazines
• Finance
• Family & Home
• Travel
• Products for Children, Women & Men

Transaction and Demographic Profiles:
• Financially in Charge
• Emerging Consumers
• Multibuyer Behaviors
• Recency
• New Movers
• Gender
• ProfitSelect™ response score


How does ORACLE (BlueKai) ensure data quality?

ORACLE (BlueKai)  has a highly-specialized Classification team of taxonomists made up of individuals with graduate degrees in Information Management.

ORACLE (BlueKai)  employs a double-human verification process where two taxonomists individually inspect every raw key/value pair passed to the ORACLE (BlueKai)  system to ensure that the data being passed is of proper format.

Can I build target custom segments?

Yes, our targeting platform supports Boolean logic. You have the ability to “AND” or “OR” segments when defining your audience.

How do you show our ads on these segments?

We use our own Appnexus and Google AdX accounts to target selected audiences on behalf of you. Thanks to that, we can run your campaign in a few hours.

How reporting works?

We will give you an access to our reporting service, with that you can generate custom reports for your campaigns.

Also you can use your own impression and click trackers with us.

How long after a user qualifies for an audience category?

Categories are stored per user for 90 days.

How often do users clear their cookies?

Generally, 30% of users clear their cookie every 3 months.

What is the additional targeting options?

  • Frequency
  • Geo
  • Device & Device Type
  • Connection Type
  • Publisher
  • Inventory Seller

What is the pricing and payment terms?

Pricing:  We charge you with CPM for data and inventory usage.

e.g: You will pay $1.5 for data + $2 for inventory. Total CPM will be $3.5


Payment: If your budget lower than $5k, you need to send us upfront payment.

If your budget more than this, you need to send half of your budget before campaign flight dates.

We are here to help!

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