AddThis Audience Segments
AddThis creates 700+ audience segments from proprietary, first-party data on 1.3B uniques across 14M domains, as well as custom audience models based on advertiser pixel and conversion data. Segments and models go beyond retargeting to find and understand brand prospects based on intent, behavioral and social connections in real time. AddThis is a global data company with 1.1B monthly uniques from international countries (250+M monthly US uniques).
AddThis uses first-party, proprietary data from its social infrastructure platform, which is served on more than 14M sites more than 24B times a month. The data is collected anonymously and used to model audiences by layering social, site, and search graphs using multi-graph technology. The international data is collected both in English as well as native language and localized translation.
AVAILABLE AUDIENCE SEGMENTS
AddThis has 700+ intent-based segments, interest segments and includes social data segments. These high performance segments have the greatest reach and scale in the industry. AddThis pinpoints in-market prospects that are the most likely to convert and are optimized and scaled using social and behavioral data. AddThis also models all the search, social and metadata with a full data science team. All data types are available to target international audiences in almost all countries.
With the largest social data footprint on the Internet – AddThis has the most robust social and sharing data in the marketplace for brands and influence. AddThis audiences are best used for by advertisers looking to attract new prospects and visitors to their sites. AddThis audiences allow for levels of precision similar to retargeting because they are modeled off of current users, but with additional – and still efficient – scale. This data is used for every vertical (Auto, Retail, CPG, Travel, Financial Services), season (Holiday, Back to School, Mothers’day, etc) and type of buy (Social, Direct Response, Branding). Finally, AddThis has the largest worldwide audience base for global or international campaigns.
FREQUENTLY ASKED QUESTIONS
How does ORACLE (BlueKai) ensure data quality?
ORACLE (BlueKai) has a highly-specialized Classification team of taxonomists made up of individuals with graduate degrees in Information Management.
ORACLE (BlueKai) employs a double-human verification process where two taxonomists individually inspect every raw key/value pair passed to the ORACLE (BlueKai) system to ensure that the data being passed is of proper format.
Can I build target custom segments?
Yes, our targeting platform supports Boolean logic. You have the ability to “AND” or “OR” segments when defining your audience.
How do you show our ads on these segments?
We use our own Appnexus and Google AdX accounts to target selected audiences on behalf of you. Thanks to that, we can run your campaign in a few hours.
How reporting works?
We will give you an access to our reporting service, with that you can generate custom reports for your campaigns.
Also you can use your own impression and click trackers with us.
How long after a user qualifies for an audience category?
Categories are stored per user for 90 days.
How often do users clear their cookies?
Generally, 30% of users clear their cookie every 3 months.
What is the additional targeting options?
- Device & Device Type
- Connection Type
- Inventory Seller
What is the pricing and payment terms?
Pricing: We charge you with CPM for data and inventory usage.
e.g: You will pay $1.5 for data + $2 for inventory. Total CPM will be $3.5
Payment: If your budget lower than $5k, you need to send us upfront payment.
If your budget more than this, you need to send half of your budget before campaign flight dates.