Acxiom Data

DATA SELLER

ORACLE (BLUEKAI)

Launch your campaign in a few hours.

Acxiom is an enterprise data, analytics and software as a service company that uniquely fuses trust, experience and scale to fuel data-driven results. For over 40 years, Acxiom has been an innovator in harnessing the most important sources and uses of data to strengthen connections between people, businesses and their partners. Acxiom’s InfoBase® data products include a collection of high-quality compiled consumer data products that draws information from the single largest and most comprehensive data repository of U.S. consumer data in the nation. The leading consumer data-append product, InfoBase® Consumer Enhancement supplies consumer descriptive data to clients for use in analytic, segmentation and targeting applications across all channels including offline, online, mobile and television.

Acxiom collects publicly available information, surveys and information from other information providers. Our data products are used by companies, political organizations and non-profit organizations in their marketing, fund-raising and customer service programs, both offline and online. Our data includes proprietary models and segmentation data based on the sources we collect.

  • Send us a detailed brief about your campaign goals & target audience.
  • We will prepare a targeting plan with recommended segments and inventory providers.
  • Track your campaign results and optimize it based on your goals.

AVAILABLE AUDIENCE SEGMENTS

Individual Demographics
• Occupation
• Education
• Gender

Household Demographics
• Marital status
• Presence of children
• Head-of-household info

Financial
• Income
• Net worth
• Investors

Behavior
• Charities
• Media channel preference
• Green living

Life Event
• New parents
• New movers
• Empty nesters

Real Property Data
• Home type
• Home value
• Length of residence

Age
• Age
• Date of birth for individual
and household members

Buying Activity
• Categorized purchase history
information

Travel
• Destinations
• Cruise
• Casino propensity

Personicx
• Household-level
segmentation product

Interest
• Interests of members of the
household

Vehicle
• Make
• Model
• Year data
• Brand propensity

Ethnicity
• Estimated ethnicity
• Assimilation

Technology
• Types of devices
• Technology adoption model

FREQUENTLY ASKED QUESTIONS

How does ORACLE (BlueKai) ensure data quality?

ORACLE (BlueKai)  has a highly-specialized Classification team of taxonomists made up of individuals with graduate degrees in Information Management.

ORACLE (BlueKai)  employs a double-human verification process where two taxonomists individually inspect every raw key/value pair passed to the ORACLE (BlueKai)  system to ensure that the data being passed is of proper format.

Can I build target custom segments?

Yes, our targeting platform supports Boolean logic. You have the ability to “AND” or “OR” segments when defining your audience.

How do you show our ads on these segments?

We use our own Appnexus and Google AdX accounts to target selected audiences on behalf of you. Thanks to that, we can run your campaign in a few hours.

How reporting works?

We will give you an access to our reporting service, with that you can generate custom reports for your campaigns.

Also you can use your own impression and click trackers with us.

How long after a user qualifies for an audience category?

Categories are stored per user for 90 days.

How often do users clear their cookies?

Generally, 30% of users clear their cookie every 3 months.

What is the additional targeting options?

  • Frequency
  • Geo
  • Device & Device Type
  • Connection Type
  • Publisher
  • Inventory Seller

What is the pricing and payment terms?

Pricing:  We charge you with CPM for data and inventory usage.

e.g: You will pay $1.5 for data + $2 for inventory. Total CPM will be $3.5

 

Payment: If your budget lower than $5k, you need to send us upfront payment.

If your budget more than this, you need to send half of your budget before campaign flight dates.

We are here to help!

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