Before working together, we carefully study your company goals. If we are a good fit for you, we setup campaigns and recruit suitable publishers & audience providers.
PHASE 1: AUDIENCE RESEARCH
We find the audiences who can covert easily instead of targeting people who never be interested in your product or service. The process starts with experimenting, strategizing, and executing different options. For example, you have a product in the pet care industry and want to put your product in front of these people. We find the right audience data provider to reach your target audience.
Top Tier Spender
THE NICHE SEGMENT
M: Million Unique People
PHASE 2: TARGETING & CAMPAIGN DELIVERY
Our ad ops team create campaigns across 200 inventory providers to reach your niche audience across all websites & mobile apps. The audience that we researched in Phase 1 is now being targeted by age, location, content category, etc., to pin point your desired customer base. This enables you to broadcast your message to people who want to hear but not to the people who would perceive it as white noise.
PHASE 3: ALWAYS-ON OPTIMIZATION
We optimize your audience target and publishers according to the goals of your campaign. This allows us to continue honing in on your golden niche audience and constantly improving your campaign. For example, if your campaign isn't performing well with the current age group or category of publishers, we would tweak it till we find the sweet spot for your campaign.
A FEW OF THE MANY VALUED CLIENTS WE'VE HAD THE PLEASURE TO WORK WITH
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